Wednesday, July 22, 2009

Bloody hell, even the lollies are gendered

I went to the supermarket this afternoon and decided I'd pick up some special treats for the kids because it's school holidays (ok and maybe for me too). I ventured into the confectionery aisle, something I rarely do after having been trained to avoid it like the plague by years of shopping with nagging children, and was greeted by the sight of these monstrosities.

Oh FFS

Can someone please tell me what the fuck is wrong with a straight forward party mix? (Which, incidentally, is still available.) Why the hell did someone think lollies needed gendered marketing anyway? They're lollies, they come with built-in kid appeal! If you must have an Adventure Mix and an Enchanted Mix, well, OK, I guess that can be fun BUT WHY THE FUCK DO THEY HAVE TO BE LABELED BOYS VS GIRLS?!!!!! I suppose I ought to be grateful that the need to retain the distinctive Allen's brand red packaging precluded putting them in blue and pink bags as well.

Damn it, I like Allen's Snakes and now I feel like I don't want to buy them ever again.

14 comments:

Lisa66 said...

I cannot believe this. I cannot, really cannot, believe this. I mean, WHAT WERE THEY THINKING????

I am very glad that I usually buy the other ones - the Natural Confectionary Co ones. I WILL NOT be buying Allens ever again. *Shakes head*

Penthe said...

Yes, Allens can go jump in the gender-ghetto lake. I prefer the Natural Confectionery Co lollies anyways.

Deborah said...

Bloody hell! That is just ridiculous.

Penny said...

*bangs head on desk*

Dina said...

I hate that crap. I just showed Jack the picture. We talk about sexism a lot.

At his cousin's birthday parties they give out "boy" prizes and "girl" prizes. We find it very offensive. Jack has had strong protests.

It's just incredibly disgusting and ridiculous.

FrankandMary said...

No Hermaphrodite mix? Really dumb.
I'm new to your blog. And I say up with sexless candy....just stupid. ~Mary

Alix said...

Same reason McDonald's has gender specific Happy Meals.... because.... um, well, errr.... marketing studies suggest.... ahh.... nevermind.

Mary (MPJ) said...

Bleh!

Ariane said...

I note the writing is blue and pink though....

They make the only decent jelly beans, damn them!

aztec-rose said...

this takes the cake in gender-stupidity - no more Allens for me, just give me a gender-neutral piece of chocolate cake and a stiff drink.

Georgie said...

Ah, thankfully Allen's are owned by Nestle so I boycott them anyway ;)

Nat said...

I was about to say the same as Georgie.

Anonymous said...

FrankandMary, they are known as Intersex now not Hermaphrodites

Laura said...

What would happen if you bought a boy packet for your girl? Shock! Maybe you would make her a lesbian.