Bloody hell, even the lollies are gendered

I went to the supermarket this afternoon and decided I'd pick up some special treats for the kids because it's school holidays (ok and maybe for me too). I ventured into the confectionery aisle, something I rarely do after having been trained to avoid it like the plague by years of shopping with nagging children, and was greeted by the sight of these monstrosities.

Can someone please tell me what the fuck is wrong with a straight forward party mix? (Which, incidentally, is still available.) Why the hell did someone think lollies needed gendered marketing anyway? They're lollies, they come with built-in kid appeal! If you must have an Adventure Mix and an Enchanted Mix, well, OK, I guess that can be fun BUT WHY THE FUCK DO THEY HAVE TO BE LABELED BOYS VS GIRLS?!!!!! I suppose I ought to be grateful that the need to retain the distinctive Allen's brand red packaging precluded putting them in blue and pink bags as well.

Damn it, I like Allen's Snakes and now I feel like I don't want to buy them ever again.